FreshBed and RLA Global Join Forces to Elevate Hospitality Sleep Standards

Amsterdam, NL – March 25, 2025 – FreshBed, an innovator in sleep wellness technology, is proud to announce a strategic partnership with hospitality advisory firm RLA Global to redefine sleep quality in the hospitality industry worldwide. This collaboration underscores the growing recognition of quality sleep as a key driver of guest satisfaction and loyalty in
the evolving wellness landscape.

As part of this partnership, FreshBed will serve as the official sponsor of RLA Global’s Wellness Real Estate Report (WRER)—a benchmark publication offering key performance insights into wellness trends within hospitality. This sponsorship will support expanded research into how sleep quality influences guest experience, revenue, and overall well- being.

Additionally, as part of this collaboration, HotStats, a global hospitality data benchmarking company, is also involved. HotStats helps hotel owners, operators, and investors make informed decisions about their properties.

Sleep is increasingly recognized as a competitive differentiator in the hospitality landscape. By integrating FreshBed’s sleep technology into wellness research, the industry gains insights into how optimized sleep environments contribute to hotel performance.

“Sleep quality is emerging as an important element in the hospitality experience,” notes RLA Global Group CEO, Roger Allen. “This partnership allows us to highlight the importance of sleep technology as a differentiator in the competitive hospitality landscape.”

“Quality sleep and hygiene are essential to our well-being,” said Barry van Doornewaard, CEO of FreshBed. “This partnership reflects a shared commitment to innovation in hospitality.”

FreshBed and RLA Global will introduce this collaboration at the International Hospitality Investment Forum (IHIF) in Berlin from March 31 – April 2, 2025. Connect with us and explore how FreshBed can elevate the hospitality experience.

The next Wellness Real Estate Report, set for release in May 2025, will be the first to feature FreshBed’s sponsorship, with a subsequent H1 update following in October 2025.

At FreshBed, we create the ultimate sleep environment with personalized temperature and humidity control, ultra-quiet HEPA active airflow—ensuring guests wake up refreshed and energized. Found in luxury hotels, yachts, and private residences worldwide, we are revolutionizing the future of sleep under our guiding principle: Carpe Noctem – seize the night for better days.

Together with RLA Global, we are broadening the industry conversation around wellness amenities and deepening the understanding of how quality sleep impacts both guest experience and operational performance.